Trip Replay UX Case Study | Siddhant Kumar

sIDDHANT'S pORTFOLIO

Trip Replay: Relive
Your Memories

SKIP TO THE DESIGNS

(I)

Post-Trip Disengagement

After a trip, users have no reason to come back. TripAdvisor ends when the journey ends — the memories don’t.

(II)

Fragmented Memories

Photos, notes, reviews, maps — all scattered. The story of a trip lives everywhere and nowhere at once.

(III)

Passive Post-Trip Experience

Most apps record the trip, but none help users feel it again. There’s no nostalgia, no emotion, no spark.

(IV)

Untapped Opportunity

No one is turning travel memories into engagement. The space is empty — and the opportunity is massive.

(Problem Statement)

Tangible Post-Trip Value

Encouraging Organic

  Re-Engagement

Addressing

Post-Trip Drop-Off

Leveraging Existing Data

Keeping It On-Brand

Hover for details

Users need a reason to return to TripAdvisor after their trips. The challenge was to create a feature that delivers personalized, meaningful insights from their travel experiences.

TripAdvisor is primarily used for planning trips, but engagement drops post-trip. The goal was to design an experience that naturally brings users back to the app.

While introducing something new, it was crucial to maintain TripAdvisor’s visual identity, tone, and usability standards to ensure seamless
adoption.

TripAdvisor collects reviews, check-ins, and saved places, but this data isn’t fully utilized for user engagement. The challenge - turn these passive interactions into interactive, valuable experiences.

Users need a reason to return to TripAdvisor after their trips. The challenge was to create a feature that delivers personalized, meaningful insights from their travel experiences.

Tangible Post-Trip Value

TripAdvisor is primarily used for planning trips, but engagement drops post-trip. The goal was to design an experience that naturally brings users back to the app.

Encouraging Organic Re-Engagement

While introducing something new, it was crucial to maintain TripAdvisor’s visual identity, tone, and usability standards to ensure seamless
adoption.

Keeping It On-Brand

Leveraging Existing Data

Users need a reason to return to TripAdvisor after their trips. The challenge was to create a feature that delivers personalized, meaningful insights from their travel experiences.

Tangible Post-Trip Value

TripAdvisor is primarily used for planning trips, but engagement drops post-trip. The goal was to design an experience that naturally brings users back to the app.

Encouraging Organic Re-Engagement

While introducing something new, it was crucial to maintain TripAdvisor’s visual identity, tone, and usability standards to ensure seamless
adoption.

Keeping It On-Brand

Leveraging Existing Data

Users need a reason to return to TripAdvisor after their trips. The challenge was to create a feature that delivers personalized, meaningful insights from their travel experiences.

Tangible Post-Trip Value

TripAdvisor is primarily used for planning trips, but engagement drops post-trip. The goal was to design an experience that naturally brings users back to the app.

Encouraging Organic Re-Engagement

While introducing something new, it was crucial to maintain TripAdvisor’s visual identity, tone, and usability standards to ensure seamless
adoption.

Keeping It On-Brand

Leveraging Existing Data

(Competition Analysis)

Strength

Logs travel history with detailed maps and routes.

Limitation

Passive data logging; lacks interactive elements for engagement.

Takeaway for Trip Replay

Trip Replay should encourage active reflection and storytelling, not just data storage.

Strength

Logs travel history with detailed maps and routes.

Limitation

Passive data logging; lacks interactive elements for engagement.

Takeaway for Trip Replay

Trip Replay should encourage active reflection and storytelling, not just data storage.

Limitation

Standalone app, requires manual travel data input.

Takeaway for Trip Replay

Seamless integration – Use TripAdvisor’s existing data to create effortless, engaging recaps.

Strength

AI-generated trip recaps with engaging infographics.

Users don’t have a reason to stay on
Trip Advisor after their outing

Users don’t have a reason to stay on TripAdvisor after their outing

A very transactional relationship was formed
with the user base

This guided how I approached the

solution.

This guided how I approached the

solution.

This guided how I approached the solution.

This is how I designed

Trip

Replay

A breakdown of the decisions, trade-offs, and experiments behind the final solution.

(I)

Low-Effort
Personalization

Reduce post-trip friction by turning passive travel data into personalized recaps users are motivated to revisit.

(II)

Emotional Recall Through
Storytelling

Transform trip data into emotionally resonant stories that encourage reflection, sharing, and repeat engagement.

(III)

Seamless TripAdvisor
Integration

Keep the experience native to TripAdvisor so post-trip engagement feels like a continuation of the journey, not a separate product.

(Wireframing & User Flow)

Toast Popup

User Proceeds

Yes

Homepage Banner

Trip Replay Screen

Trip Stories

Places Visited

Achievement Badges

Photo Diary

Social Media Sharing

Interactive Map

Earn Badges

Select Stage to view Frame

(Wireframing & User Flow)

Toast Popup

User Proceeds

Yes

Homepage Banner

Trip Replay Screen

Trip Stories

Places Visited

Achievement Badges

Photo Diary

Social Media
Sharing

Interactive Map

Earn Badges

Select Stage to view Frame

(Wireframing & User Flow)

Select Stage to view Frame

Toast Popup

User Proceeds

Yes

Homepage Banner

Trip Replay Screen

Trip Stories

Places Visited

Achievement Badges

Photo Diary

Social Media Sharing

Interactive Map

Earn Badges

(Key Implementations)

(I)

Instant Re-entry Point

A toast popup prompts users to explore their Trip Replay right after their trip, creating an immediate connection with their travel experience.

Instant Re-entry Point

A toast popup prompts users to explore their Trip Replay right after their trip, creating an immediate connection with their travel experience.

(II)

Immersive Story Mode

A swipeable, interactive recap that showcases dynamic visuals, top highlights, and travel milestones, making reliving trips more engaging.

Immersive Story Mode

A swipeable, interactive recap that showcases dynamic visuals, top highlights, and travel milestones, making reliving trips more engaging.

(III)

Personalized Infographics

Users receive visually rich travel stats, including countries visited, miles traveled, top-rated places, and unique experiences.

Personalized Infographics

Users receive visually rich travel stats, including countries visited, miles traveled, top-rated places, and unique experiences.

(IV)

Social Sharing Loops

Seamless social media integration allows users to share their travel recap effortlessly, increasing organic engagement and platform visibility.

Social Sharing Loops

Seamless social media integration allows users to share their travel recap effortlessly, increasing organic engagement and platform visibility.

(V)

Gamified Badges
Unlockable achievements reward users for exploring new destinations, writing reviews, and discovering hidden gems, encouraging repeat engagement with TripAdvisor.